Hybrid & EV Testing
Structured field evaluation for emerging propulsion systems and real-use conditions.
MADMINUTE / Automotive R&D
ENGINEER THE EDGE.
PROVE IT IN THE FIELD.
Consultancy, testing, and breakthrough technology work for vehicle manufacturers, oil companies, and performance teams.
METHODMeasure
ENVIRONMENTReal-world
OUTPUTActionable
FOCUSPerformance
Technology under pressure
FROM TECHNICAL QUESTION
TO FIELD-READY ANSWER.
MADMINUTE works across automotive and motorsports R&D, bringing a practical understanding of machines, terrain, performance, and the people operating them.
Programs can be shaped around validation, hybrid and electric vehicle testing, endurance, race-ready integration, or a custom development brief.
Core workstreams
BUILT AROUND THE BRIEF
Performance Validation
Data-led testing programs built to expose limits, opportunities, and repeatability.
Technical Consultancy
Practical motorsport and automotive insight from concept through execution.
Lubricant & Endurance Studies
Relevant field programs for oil companies, durability teams, and performance products.
FIELDR&DINSIGHT → TEST → LEARN
An integrated approach
ENGINEERING THAT
UNDERSTANDS THE STORY.
Our engineering and media capabilities can work together—helping technical teams generate insight while clearly communicating the value of the work.